Enterprise Content Management Solutions and Their Components
Content services, also known as content marketing services, are a relatively new set of services and technologies, embodied in a wide array of software and platforms, that share many common APIs and repository systems, to effectively cater to a multitude of content types and to address multiple stakeholders and multiple use cases within an organization. SEO content services include Search Engine Optimization content services, which use deep linking, content enrichment and other advanced optimization techniques to increase website traffic and sales. Web content services usually take the form of content management systems or content writing services. These services allow organizations to tap into the full range of available content, while effectively leveraging the full capabilities of existing infrastructure and leveraging the expertise and experience of content authors and writers from around the world.
This emerging field is governed by two main directions – user-centric approaches, where content services are designed to support the needs of the end users, and technical approach, which focuses on developing and deploying solutions that are optimized for search engines. In the user-centric direction, content services usually aim to provide a rich browsing experience with features such as rich browsing history, bookmarks, search suggestions and thumbnails. Through this strategy, organizations gain access to the richer set of tools and features available on the browser platform. The technical side of content services includes developing rich client applications (RPC) for the web pages, implementing rich server-side technologies and adding security features to provide comprehensive protection and authentication to data. Here SEO comes to play!
An organization’s success is measured by the ROI, or return on investment. SEO content services deliver high levels of ROI through two main channels. First, they directly improve the visibility of websites by improving the ranking of search results. Second, through the metrics provided by the content management system and the content services, organizations can determine what content features are bringing in the traffic and which aren’t. By understanding which content features are not being used to maximize traffic, organizations can focus on developing those features to make them more useful to the user community. Finally, to measure the impact of content services on the ROI, organizations can compare the changes in rank for the different versions of the application and look at which version is contributing the most to the higher level of ROI.
Content management solutions also bring a separate focus to each project in terms of its technical requirements. With content services, an SEO content services provider can easily manage the process of creating enterprise content management applications (ECM) and the implementation and maintenance of them. This capability allows SEO content services providers to create enterprise-class tools that can satisfy the technical and functional requirements of the organization in question. These tools can be combined with custom-made modules that can run on the enterprise Content Management System (CMS) and integrate seamlessly with other software systems. This way, organizations can concentrate on other key areas such as improving the customer experience, engaging the right people and designing solutions that work.
In addition to managing the processes involved in the deployment and maintenance of enterprise content management applications (ECM), content services platforms can also manage all content types across organizations. For instance, content management applications can handle the content management processes involved with content mailing and e-mails as well as RSS feeds across organizations. Furthermore, these platforms are able to handle the publishing and distribution of content through online and offline media, while taking care of the distribution and archiving processes involved.
Enterprises looking for a more comprehensive and complete approach to the deployment of their content can rely on the existing suite of Web publishing and management tools offered by the content services market. These tools include WebRTC, rich client applications (wrtc), browser-based rich Internet platform (MRP), content services platforms integrated with workflow and version control, data migration platforms and the ability to provide access to internal and external data resources across the organization on a universal web application platform. These tools allow organizations to build a flexible and scalable enterprise resource planning (ERP) solution that can be customized to the specific requirements of each enterprise and its users.