Enterprises And Web Content Management

In business, content services can be defined as a group of core services and micro-services, embodied as separate applications or an integrated offering, which share common reusable resources and APIs, and to serve multiple stakeholders and multiple number of use cases within an organisation. This definition excludes many content delivery application services (CDAP) and content management systems (CMS) offerings. In essence therefore, content services are an extension of the basic website design services offered by a website design company.

Web content services help organisations to create and manage content in a single platform, which is easy to administer, quick to deploy and scale up instantly. Content services are best suited for large organisations with a large content volume, where customisation is crucial and where data migration, changes and updates are usually fraught with peril. These platforms help organisations effectively manage content across multiple verticals and horizontal information systems. The key advantage of a content management system is the fact that it creates a single point of access to manage content across multiple silos while at the same time allowing information to be effectively accessed and controlled from different locations.

With these platforms, content services providers can provide a cost-effective solution to a multitude of business operations. These service-based applications can integrate a multitude of web services, which are required for website design, web promotion, search engine optimisation, content publishing, e commerce, social media, content management, and other activities. The key benefits of these platforms include: centralised access to a multitude of business verticals, easier customization, simplified administration, simplified business processes, and a more powerful and consistent user experience across different devices. These platforms help to create a single destination for users to manage content across a variety of verticals and target audiences.

In the context of the present article, the focus is on four major content services platforms that have been previously mentioned and are now common in the enterprise environment. They are: Content Services Management (CMS), Reseller Platform, Enterprise Content Management (ECM), and Non-Disclosure Agreement (NDAA) compliant third-party content services platforms. CMS is software that controls the organisation’s content through the creation and editing of content through the web browser. This application allows users to create new documents and edit existing documents as well as to categorise documents by their content. CMS is an important part of all businesses and is often integrated with various other business processes to provide a unified whole. CMSs are very important to ensure the smooth running of a business, especially in terms of the maintenance of the company website and the management of its content.

The third type of Content Services Platform is an Enterprise Document Management (EDM). EDM is software that is used for the purpose of managing and delivering company content from different content management systems. This software helps to reduce costs associated with the procurement of electronic information, storing it in the company and access to it. Enterprise Document Management provides organizations with the ability to consolidate, secure and manage their digital content. EDM solutions allow companies to take advantage of the latest technology available to manage their content online. EDM allows collaboration and documentation of web content from multiple perspectives, across multiple devices and at scale.

To conclude, we would like to make a quick observation that on the one hand enterprises use enterprise content services, on the other hand web content services is more consumed by small and mid-size enterprises. Enterprises still use CMSs primarily while some of them are implementing EDM. It is expected that in the coming years, EDM will become the primary means for enterprises to manage their content.