Five Types of Copywriting That Can Help You Get Started
There are many types of copywriting out there for people to hone their craft in. Some types of copywriting are used for a product’s sales pitch while others types of copywriting are used to explain a company or product. The latter types of writings are called SEO or Search Engine Optimization writings which are a type of freelance writing that is mostly used to promote a company or product. The types of copywriting used for advertising purposes are different types of writing.
When it comes to promotional copywriting, one type is called sales copywriting. This is essentially a way to explain the benefits of a product to a potential buyer and why they should buy it. In order for this type of copywriting to be effective, the copywriter must know who will be reading the content and how they should be made to feel as they read through it. For example, if the content is meant for people who are working at home, it is most likely going to be more sales-oriented and therefore more SEO friendly. With these covered, an advertiser can better sell to its target market by putting itself out there and making it clear how what the company or product offers can benefit them in the long run.
SEO copywriting, on the other hand, uses different types of writing in order to promote a website. It all starts with keyword research because in order to have SEO friendly content, the copywriter must know which keywords would be most likely to be used by Internet users. Once the keywords are selected, the copywriter will then research on the top ranking sites for those keywords and use these to position the content on the site. The five types of copywriting found within this category are called informational writing, persuasive writing, sales copywriting, public relations writing and keyword-optimized content writing.
Informative copywriting is a way to give information about a product in plain and simple language. It is often used as a supporting tool to sales copywriting in order to make sure that the audience is made aware of the product. This type of copywriting is also known as informational journalism or news writing. In this form of copywriting, the copywriter will talk about benefits of buying a certain product. These benefits could include the saving of time, money, and even lives if used correctly. By talking about these benefits in an unbiased way, the copywriter is in direct violation of the law and can get in trouble for not being truthful.
Sales copywriting falls under the second group of five types of copywriting. Most people think that it is writing used to sell products, but there are many different ways that this can be done. In fact, the sales copywriter has to be skilled in different types of persuasive writing, public relations writing, and keyword-optimized copywriting in order to succeed with selling anything. This is a different skill than writing for advertising because advertisers are looking for someone who can advertise their product to the audience they target using persuasive writing tactics. However, there is a big difference between persuasive writing and selling products, so understanding this is imperative for success.
The final group of five types of copywriting is a great place to start copywriting for your business. Content pages are pages that the actual author writes in a personal or business capacity. A good content page can easily introduce a customer to a product and encourage them to make a purchase or visit a website for more information. The advantage of content pages is that they are less intrusive and are therefore easier for many readers to read than a sales copy or marketing article. If you want to learn more about how to start copywriting for business, keep reading.