Before you decide on a particular content marketing writer, you need to be clear about your requirements and goals. For starters, you need to know your audience and know about their needs. Once you are clear about these, then it is time to set out a plan and see which content marketing writer websites offer you the best package.
Background Check Tools: It is important to know the soft skills as a content writer as these are important aspects of SEO writing. Check the writer’s previous roles and educational qualifications. Take feedback from existing clients about the writer’s writing skills. Check the writer’s portfolio and samples of work to understand his or her writing skills.
Selection: You need to contact at least three to five writers and get in touch with all selected candidates. After contacting the writers, you need to shortlist three to five candidates. From the shortlist, narrow down the list by eliminating those who do not have required soft skills, don’t have good English or writing skills and have no experience in web content writing. Once you have shortlisted the writers, email them and ask for their free writing samples and references.
Reasoning: A candidate must justify his professional credentials. It is essential to know the logical sequence of the work, the logical structure and logical sequence of sentences. A logical argumentative essay answers the question, why, what, whom, how and when. The candidate must also justify that he has done research and fact-finding to arrive at his answer.
Past Experience: Your content writers should have enough past experience in content writing. It is essential that your candidate must have a thorough knowledge about Search Engine Optimization techniques. This ensures that your website is appropriately ranked by major search engines like Google, Yahoo, Bing and MSN. The SEO techniques that your candidate must have mastered include effective keyword research, optimizing content to target keyphrases, creating web content and web pages, researching on proper keyword phrases, creating informative and unique content articles, link building, PPC advertising and many more.
Social Media Presence: Last but not the least, it is important for your job search to have an idea about the profile of a web content writer through social media sites and other blogs. Most of the websites are now controlled by the Google Panda and Google Penguin. Your candidate must be aware about all these changes and must be proactive to make necessary amendments to avoid being penalized. If you have no idea about a particular blog or social media site, it is best to ask your candidate to create a profile in that site.