A great content agency is no gun for hire; rather, they are not there to just offload your work and ignore it. Rather, they are partners who can offer you the drive, motivation, and sounding Board that you badly need to create the best content for you brand. However, this also works best if you already have a solid relationship built. This article will talk about how to become a content writer for a content agency.
Before you start thinking about your future as a writer, it’s important that you understand what you want out of marketing and your content strategy. Perhaps you already know that you need help with your marketing… but do you understand how to become a content writer? Here are some tips to help you begin.
As a writer, you may already be familiar with strategic consulting. Strategic consulting can be applied to online marketing. In fact, a lot of successful online marketing agencies make good use of this concept to not only guide their clients towards success… but to also begin forming a deep and trusting relationship with those clients. That relationship is key to developing quality content for a client’s website and/or lead generation strategy.
Content agencies often bring in a copywriter or marketing professional to help develop their client’s online media strategy. These experts are responsible for the creation of a sound call-to-action. For example, if your client wants to promote its social media campaign through Facebook, you would likely explain how fans of the brand can “like” the page, encourage others to do so, and then get others to join in through the channel. The strategy helps brand the page as a venue where others can connect and share information about the company.
Content agencies can also work in conjunction with social media marketing groups such as HootSuite, Twitter, Facebook, and Pinterest. Content marketers will develop a strategy for companies that are on the bleeding end of the spectrum (i.e., they’ve just launched a massive ad campaign and need lots of people to view it). The strategies can include content, videos, quizzes, content-rich articles, and more. HootSuite and Pinterest have long been excellent partners for companies who are interested in engaging their audience and generating massive amounts of traffic online; however, companies who have a more SEO-focused focus may find more value in working with agencies that specialize in optimizing content for search engines (Content Marketing Strategies, or CMS).
When it comes to content, agencies that work directly with clients (instead of managing or working for the client) can provide an even tighter focus and greater access to topnotch writers and content. A Content Marketing Agency (CMA) works closely with the client to develop and create the appropriate content for the marketing needs of the company. These agencies will often take on a variety of tasks to help the client achieve their goals, including developing marketing materials, designing PPC ads, and working with content copywriters. Because content marketers are in close contact with clients to help them understand their online goals and objectives, they can often become a key part of a company’s online strategy. If you want your marketing campaigns to be more effective and generate more leads, hiring a qualified content marketing specialist to work directly with your company is the optimal solution.