How to Create a Website for Marketing Writers
As a writer, it is crucial to choose a writer website that will showcase your writing capabilities and demonstrate your versatility. While a blog is generally designed with a specific niche in mind, a writer website aims to highlight a variety of writing samples in different industries. For example, a site featuring articles in the fashion industry might look unorganized and may confuse the audience. To make your site more user-friendly, categorize your content by industry or by type of content.
In addition to your main pages, your website should also feature an email sign-up form. Your newsletter is the key to building a relationship with your readers and can be the most effective marketing strategy you can use. An email list is an excellent way to stay in touch with your readers, and an email sign-up form on your website is the most essential part of your site. Brad Thor’s site, for example, features a newsletter sign-up form above the fold.
A website should present your skills and background in an easy-to-read way, so visitors can easily find what they are looking for. Include links to your published work or clips to entice readers. Your site should include a link to a portfolio, if you have any. You should also make it clear what genres you are most comfortable writing in. Some writers choose to highlight their portfolios on their sites, which is another popular choice.
A writer website gives readers a sneak peek into their fictional world. Your website should reflect your expertise and style. For example, Francesca Nicasio’s writer site demonstrates her experience in B2B content. The site is structured in a way to inform readers of her experience in that field. In addition to giving readers an insight into her expertise, her website will also let them know about the author’s other work.
A writer website should include contact information. Visitors should be able to contact the writer through a contact form. This form should include an author biography and a statement of her primary beats. The site should also include an author’s contact details, as these are vital for future business. In the meantime, the site should also include links to her other works and publications. The information on the writer’s site should be clear and accessible. The user interface should also be attractive, so it can help users find important information.
The best writer website will highlight the writer’s writing niche and his or her experience. Unlike a blog, a writer’s website should be informative and not only feature their skills but also their interests. While it should be informative, it should also be able to attract the attention of the reader. If a person is interested in a specific niche, a writing niche is an excellent choice. A website should be a personal reflection of a writer, not just a listing of their skills and writing experience.