What is website copywriting anyway? Before anything else, let us define website copywriting. It’s the act of writing marketing copy for a company website which helps reach their goals, hit specific KPIs, and increase or at the very least maintain organic traffic to your website. This includes sales, traffic, or leads, if not all of them, in all cases. If done successfully, marketing copy can have a huge impact on the bottom line of any online business.
Now, how are website copywriting rates calculated? Website copywriters generally work on a freelance basis, which means they receive only what they request, when they ask for it. Typically, companies choose their own copywriters or find one through a referral. Of course, if you do not have any way to get in touch with a writer, you will have to hire one or two, and those are generally on “per project” or “pay as you go” deals.
The cost depends on many factors. First of all, you have to consider the difficulty of the writing involved. If you have experience with SEO and marketing, it would be better for you to contact an SEO writing firm, since this kind of writer understands the ins and outs of both worlds.
Also, you need to take into account the general nature of your website copywriting needs. For instance, if your website copywriting needs are mainly to sell a certain product, then it would be wiser to hire copywriters who specialize in that particular product. More often than not, such writers are more adept at writing about the product itself, as well as how to sell it to readers. This will give your company an edge over similar businesses that don’t use copywriting services.
You should also consider whether you need website copywriting services for a website that doesn’t directly deal with the buying or selling of products. There are many website copywriters who work on blog sites, for example, who can write effective blogs without having to deal with the buying aspect. In these cases, it would be best for you to hire an SEO writer who has experience writing about the target audience in blogs and other forms of online media. This will ensure that your website reaches a wider audience, giving it an advantage over other sites.
Indeed, website copywriting has truly evolved into a highly-specialized form of marketing. It’s not enough for you to simply have a website anymore. It helps to have an online presence as well, and that is what website copywriting does for you. Hire a professional web copywriter to promote your business online!