Writing for the web has been deemed as one of the most promising professions, but that does not mean that there are no types of copywriting. In fact, as many have realized, there are actually several types of writing that have a direct impact on the success of online businesses. As such, this article will focus on just three types of copywriting, in order to give you an idea on what these three types are and how they can be used for your own online copywriting needs. Hopefully by the time you finish reading this article, you will have a good idea of how to effectively use these three types of copywriting.
Before I start, I would like to point out that although I will be identifying three types of copywriting, the emphasis of this article is on persuasive writing. The focus of this article will not be on creative types of copywriting, such as books, short stories, fictional works, or poems. For this very reason, I decided to focus this article just on the classic typology of persuasive writing. For those who might be interested, the classic typology consists of five types:
It should be relatively easy to see the overlaps between the five types of copywriting. All types of persuasive writing are focused on creating great content for readers, especially targeted audiences, as well as engaging with the audience. In most cases, this means writing for specific audiences, such as social media users, business owners, and SEO (search engine optimization) experts.
The first type of copywriting is also recognized by many as the all-time classic – the persuasive essay. This form of writing has been around since the introduction of print media, although the medium has changed greatly since then. However, many writers still use this format to produce great content for their readers. The most obvious sub-form of the persuasive essay is written advertising copy, which are often used in television commercials, online ads, and newspapers. These types of copywriting have been used successfully for many different types of advertisers, and therefore, are still used extensively today.
The second type of copywriting is known as persuasive fiction writing. This type of writing is generally considered to be less successful than its advertising counterpart, because it usually does not inform the audience. Instead, it attempts to persuade the audience by convincing them of a particular point of view. For example, the content of many social media posts are sales-style language, aimed at persuading their audience to purchase a product or service. This is the most common mistake among social media copywriters. Therefore, it is important to be careful when creating sales-style content, in order to avoid confusing the reader and disappointing them.
The final two types of copywriting discussed above are persuasive writing and persuasive fiction writing. Each of these sub-types is useful for different types of advertisers and their audience. Knowing these five types of copywriting can help you become an effective copywriter and marketer. When you know your own skill, you can progress from being a simple copywriter, to one who is very successful and skilled at persuading customers and clients to buy products or services.