Marketing writing gives significant real-world value, drives increased traffic, increases brand recognition, and drives up search engine ranks. Effective content and informative copywriting create trust and authority, drives in leads, improve search results rankings and ultimately builds sales. Optimizing copy for search engine optimization is a growing priority for online marketers as organic search results are five times more profitable than pay-per-click ads. In order to have the most success with your marketing writing, you need to understand the concept of how it works and why you need to optimize it for success.
When someone searches for something they are interested in on the search engines such as Google, Yahoo, MSN, or Bing, they look for specific terms or phrases in an attempt to narrow down the list of results. When they get to your site, if you are offering a service or product that fits into that keyword or phrase, your site will appear at the top of the search results page.
As you may be aware, the reason your website appears at the top of the search results page is because you wrote and optimized your site for that keyword or phrase. You write compelling content that offers a solution to a problem or solves a problem. Then you optimize that content for search engines by using specific keywords and keyphrases that are relevant to the product or service you are offering.
Marketing writing is not simply writing an article or marketing message for a website. It is much more than that. Writing search engine friendly content requires you to know how to use the keywords and keyphrases that are relevant to your site so that your site appears at the top of the search results.
As with any type of writing, you must begin by writing the content. You will need to have a plan in place for how you will market your content, how long you will take to market the content, and the format in which you will market the content. The most successful marketing writers will follow a step-by-step plan that incorporates multiple stages of marketing in order to promote and increase their profits.
Another important aspect of marketing writing is to have the skills and knowledge necessary to develop content that others will want to read. One of the best ways to do this is through article marketing. You can market your content through article marketing to the Internet, article directories, blogs, article marketing sites, article marketing services, newsletters, or email marketing.