The 3 Types of Copywriting

Copywriting is basically the act or job of composing text for the sole purpose of promotion or other types of advertising. The object, known as sales copy, is generally written persuasive content which aims to promote or otherwise persuade an individual or group to take some specific action. The content must be well written in order to attract attention, as there is no use of dull, informative copy if the reader is not compelled to do anything. The success of any marketing effort depends on how effectively and appropriately copies are crafted. Below you will find five types of copywriting and what they mean:

types of copywriting

Commercial Copywriting: this is perhaps one of the most popular types of copywriting. This involves creating sales promos, which are short ads meant to advertise different types of services or products, with the main objective being to promote them to prospective customers. In such promos different types of advertisements are used, such as testimonials, reviews, and other persuasive copy. A lot of time and care is put into determining what types of words are most effective and convincing in grabbing the attention of readers. Many times different types of texts are combined in order to create different types of advertisements. Commercial copywriters must keep in mind the audience they are writing for and write accordingly.

SEO Copywriting: Search engine optimization copywriting involves creating text ads for search engines such as Google, Yahoo!, and MSN, using specific keywords to target readers. Keywords serve as the building blocks of any good ad campaign, as they allow advertisers to choose precisely the type of products and services they wish to market. Effective SEO copywriting requires writers to use specific keywords and keyword phrases that optimally describe their product. These words must be properly embedded in the copy so that they do not appear repetitive, and must be written in a manner that makes it easy to understand and remember by readers. SEO copywriting also requires writers to use the right tone of voice, which can be determined by observing how the writing feels when spoken or read.

Brand Voice: Brand voice or copywriting is concerned with the overall appeal of the product or service and its positive features. This kind of copywriting is most effective when it creates an overall impression of the brand, including the benefits the customer will gain from purchasing it. Brand voice allows the writer to provide information to potential customers about the product in terms of benefits, advantages, and features. This form of copywriting requires the writer to research the product in order to understand how customers will be affected by it. It also requires writers to speak naturally and convincingly about the product, making it easy for customers to relate to and trust.

Email copywriting: Email copywriting is done through the use of different media, such as email, SMS, blogs, and websites. It is done primarily for marketing purposes and sales. SEO copywriting and email copywriting are very different types of copywriting because they are two different mediums that produce different results. However, when they are combined, the end result is a powerful one. Email copywriters create marketing materials that persuade consumers to purchase products or services.

Website copywriting: Web copywriters write website content and create advertising materials. SEO copywriters create web pages that direct response from customers. In addition to having different types of text on each webpage, website owners should create a compelling subject line. The subject line is another way to engage a reader, as it is the deciding factor as to whether they will visit the webpage or not.