Content as a Service (CAS) or managed content as a Service is an internet-based service, in which the service provider provides the content on demand for the service consumer through licensed web content services. The content is normally delivered in the form of text, audio and video. This form of delivery is controlled by the internet host, who, in turn, submits it to content providers that have agreed to deliver according to their terms and conditions. Some providers also allow the user to ‘roll back’ the received content, so that the user can replay any part of the sequence that has been skipped.
It is a powerful innovation that ensures a perfect integration of content management and digital transformation in information systems. It is also a cost-effective mechanism of delivering content to users through various channels, with a focus on making content more meaningful, engaging and personal. It also empowers organizations with unprecedented control and flexibility over the content they own and manage. This enables them to respond to their consumers in new and effective ways.
By using web content services platform, companies can benefit from a number of advantages including improved customer relationship management, better advertising and sales opportunities, improved user experience, enhanced search engine rankings, improved customer satisfaction and a variety of other benefits. Among these advantages, one of the most important is the increased leverage and visibility that the right content types can bring to any organization. These benefits are realized through improved data quality and insight, augmented visibility and influence over brand messaging and exposure to new and innovative digital media opportunities. Through the use of artificial intelligence and advanced analytics technologies, the content has been optimized in terms of content types and business relevance.
With the help of an accurate and complete data classification system, the content is classified based on the most appropriate factors such as business purpose, audience type, behavioral attributes, keywords used, and other relevant information. The best way to classify data is through machine learning algorithms that take the data and categorize it. These classifications are not only provided for standard business purposes; they can also be made for diverse content types for instance, videos, images, short stories, music, apps and websites. By the help of a content services platform, these diverse content types can be made easily available to end-users through a variety of online channels.
The content services platform must also enable organizations to create dynamic digital workspace that helps them reach out to their customers in a personalized manner. It should allow users to access all the content in one place, locate related information with ease and find what they are looking for at one point of time. The digital workspace should provide the organization with a single and unified way to manage the diverse content types across various devices. It must also help organizations improve collaboration between employees and partners through a flexible and easy-to-use content administration system. Organizations should also be able to track, store, and streamline content-managed work areas so that they can provide better service to their clients.
Content management platforms for the web include several popular open source content services platforms like WordPress, Drupal, Joomla, and Magento. These platforms provide a stable and easy to use user experience for organizations to manage content services on the web. Moreover, they provide an opportunity for social network sites like Facebook and Twitter to integrate their content management system seamlessly. Users can also use these platforms to create and host their own websites. This will improve website performance and user experience.