Types of Copywriter

The types of copy that you choose to write for your business depends on the type of business that you run and what you hope to achieve from the copy. There are actually five main categories of copy writing and they all have their spheres of influence; 1 Direct response copy, 2} Sales copies, 3} Brand copies, SEO copy, and technical copy.

types of copywriting|types of copywriting

Types of Copywriter

The types of copy that you choose to write for your business depends on the type of business that you run and what you hope to achieve from the copy. There are actually five main categories of copy writing and they all have their spheres of influence; 1} Direct response copy, 2} Sales copies, 3} Brand copies, SEO copy, and technical copy.

}

Direct Response Copy – This is where a salesperson talks directly to the reader about an offer, a new product or service or a current product/service. Often it’s the salesperson talking over someone else who’s trying to talk down the customer to sell the product, so to speak.

Sales Copy – A sales copy will typically have many sections, the first one being a call to action (call, fax or email). After the call to action, you’ll find the introduction to your product or service and the body, which will usually be a detailed description about the product and how it works.

Brand Copywriting – This type of copy will usually focus on the product or service itself. Usually this is done in a sales letter style, using the headline to capture the reader’s attention and then providing information about the product or service. This type of copy will usually use the “hook” phrase to create interest in your offer and keep reading.

SEO Copywriting – This type of copy will be written in conjunction with the sales copy or sales letter. It uses keywords and phrases to get more readers to your sales page to read the full copy. It also includes the article resource box at the bottom of the page to entice the reader to click through and visit your website.

Technical Copywriting – This is where you write for a specific audience, whether it’s a product owner, a business owner or someone who wants help fixing their website. For example, if a site has technical issues or problems, you can write articles related to them, or maybe you could provide links to a site that specializes in the product or service.

All types of copywriting have their own style, and each type of copywriter can do their own version of copywriting, depending on what type of message they are trying to communicate. However, you should use some common guidelines when working with any type of copywriting.

Make Sure it’s Relevant – Your copy should be relevant to what the reader is looking for. Make sure it’s current, so that they can easily find it and make sure that it’s easy to read.

Make sure it’s Easy to Read – You should try to make your copy as short and simple as possible. Give your readers what they want without breaking your story or making them feel that you’re giving up information.


Posted

in

by

Tags: