There are basically five different types of copy writing: marketing copy, sales copy, content copy, promotional copy and content/search engine optimization (SEO). Each has a different skill set and uses different techniques to deliver its message. As you may already be aware, writing a good sales letter requires a different skill set from writing a good article for search engine optimization. That being said, there are some similarities between the different types of copy writing and each one presents unique challenges that must be overcome. Here are some of the most common forms of copy writing:
Direct response copy writing is often done with the use of a single question or concern. For example, if your business sells health care products, you would write a direct answer copy for your customer. An example might be “Why do I need to purchase this product?” This type of copy writing is very effective, especially if you use it as part of an email marketing campaign. You would send a follow-up email, usually with some useful information or product information to entice a potential buyer to buy your products.
Sales copy is another form of direct copy that is often used in a direct response or lead generation format. This type of copy is written to convince a reader that the product being promoted is worth the investment. The main goal of sales copy is to persuade the reader to buy a product because the product is beneficial to their needs. This type of copy writing tends to take a few pages to explain benefits and how using the product will benefit them. However, it is effective because of its ability to convince someone who is in need of your product to buy because they can see it as an important purchase.
Copywriting in web content is a type of copy that is written in content copy/SEO format. This type of writing takes the content of a web page and uses it to promote a product. Web content is typically used for articles, blog posts, press releases, classified ads and the like. The purpose of these types of articles is to get traffic, which increases the number of potential customers and thus increases the amount of potential income. Content/SEO copy is also used to draw attention to certain products or services. For example, if a company wants to market a product by using article directories, they would write articles that focus on the product or service being advertised.
SEO copy writing is one of the most common types of copy writing as well. SEO content is written to increase website ranking in search engines. This means that it is written to rank highly in major search engines for specific keywords and phrases that customers may search for. When people search for these words and phrases, the search engine will show the pages within a certain category based on the keywords and the quality of the links that the site has to the listed keywords.
There is another type of copywriter, called copywriter, that specializes in SEO content. This type of copywriter is often referred to as content/SEO copywriter. The copywriter writes articles that target specific keywords and phrases related to the product being sold.