Types of Copywriting – How to Excel in Writing
If you want to become a professional copywriter, it is important that you understand the different types of copywriting. In general, there are four types of copywriting; sales copywriting, public relations copywriting, article writing and technical writing. Basically, these types of writings vary in terms of their target and the audience. Technical writing generally targets business men, while sales copywriting is meant for consumers. On the other hand, article writing tends to target the readers who are looking for information on a particular topic.
If you intend to become a professional copywriter, it is important that you create a well-defined and well-organized copywriting portfolio. The copywriting portfolio should include your latest works such as brochures, books, magazines and other publications. It can also comprise of your web copies. Your writing samples should also be included in this portfolio. Having all these in your portfolio will allow potential clients to easily see your writing skills and capabilities.
One of the best ways to build up your copywriting portfolio is to participate in copywriting competitions online. All you need to do is to search for copywriting competitions taking place in your area and choose one. Once you have registered with the competition, you should immediately create a copywriter portfolio and send in all your written work for evaluation.
Another good way of building up your copywriting portfolio is by writing a short spec work. Spec work, also known as mini manuscripts, are usually under a certain amount of $100 and they are often submitted to various agencies and publishers. These are generally short fictional pieces or non-fictional pieces about real people. You can easily include some of your short spec work in your portfolio.
The most common types of copywriting that many aspiring copywriters are involved in our article marketing, blogging and social media marketing. All these activities require various skills such as article writing, blogging, social media optimization, viral marketing and other related tasks. All these skills are generally learnt through several books or courses and through numerous online tutorials. Thus, when you start out in copywriting, it would be best to involve yourself in one or two of these activities so that you can gain a firm grip over the art of copywriting.
Another thing that all budding writers need to include in their writing portfolios is sample scripts. These scripts can be used as reference materials for the executives who are reading the portfolio. If you have already created a website, you can include the scripts on your site. However, if you are just starting out in freelance writing, you can simply leave the script details on your portfolio. A good copywriter should always look out for opportunities where he or she can make some extra money by selling his or her copywriting portfolio.