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Website Copywriters: Creative Writing or Marketing?

Website copywriting is the process of persuading your readers to become buyers and customers of your product or service. Writing marketing copy is completely different ball game than writing ordinary content for a website. Indeed, it’s an entirely separate channel from traditional copywriting. For example, this is a long out dated website, but maybe you would like to read what is copywriting in essence?

From the word go, website copywriting is about sales. To put it differently, it’s all about selling. If you’re a business owner, how do you ensure that your website is constantly updated with helpful, compelling content? The answer, obviously, is to hire professional copywriters. A good copywriter can update and alter information on your site without confusing or frightening your readers. If you’re not a business owner, then you probably already know what this means.

But why do so many businesses worry about hiring website copywriters? Isn’t the whole point of marketing and advertising to make sales? Not exactly, although this principle is the driving force behind all advertising, regardless of medium. However, business owners know very well that effective marketing and advertising takes time, money and effort, and sometimes even trial and error.

For example, let’s say you run a small business, and your website isn’t making any sales. Instead of just putting up a simple ad on the sidebar of your website asking if anyone is looking for your products or services, you could ask a professional website copywriter to write an effective ad. While it might seem like more work than is necessary, remember that this task must be done in order to get more traffic to your website. Without targeted website traffic, your business will fail to achieve its sales goals.

Once you’ve decided to hire a website copywriter, you need to take action. Decide whether you want to hire a freelance website writer or a website copywriting firm. Freelance writers are usually cheaper than marketing firms, who may offer various package deals tailored to your marketing goals. Freelance writers typically won’t take as many projects, but they can work faster because they don’t have the long list of clients to follow up with. Freelance marketing companies can also work quickly to take action on new leads, which can be helpful, especially in a slow market.

Both types of copywriting firms can help you increase your web presence. Freelance copywriters can usually take action right away once you decide to hire them. If you want a more creative writing firm, take action sooner rather than later, since they can provide the most personalized service. Both types of copywriting firms can give your business the edge you need to compete with other businesses in your niche. Remember, both types of copywriters share a common goal: to take action on your behalf to drive more traffic to your website and increase sales.