Website Copywriting – 5 Keys to Web Copywriting That Will Help You Write Better Online Content
Website copywriting is basically the act of writing unique digital content such as blogs, product descriptions, landing pages, and anything else in between. Persuasive copy can keep your website traffic engaged and bring them to take active steps toward whatever it is you have to offer. Writing marketing copy for websites is actually quite easy once you learn a few basic principles. Here are 5 of the basic rules of good website copywriting:
First, website copywriting is all about “making the customer wants what you have to offer.” In other words, it is not about selling the customer on the products or services you are selling. What is absolutely necessary is for you to build trust with your audience so that they will at least open their mind to the possibility of purchasing something from you. When writing your website copy, it is absolutely crucial that you keep this rule at heart.
Second, you need to know how to effectively use the mediums available to you. It can be as simple as having an opt-in box on your landing pages that automatically sends out an email to every person who signed up to your list. Alternatively, you can also take advantage of social media marketing, e.g., by creating Facebook and Twitter accounts, etc. and using these accounts to send out targeted promotional content to your target audience.
Third, website copywriting requires a strong grasp of search engine optimization. This means writing your copy not only to appeal to your targeted audience but also to make sure that the content is highly searchable online. Search engine optimization is made easier by hiring copywriters who are adept at keyword research, copy writing style, SEO friendly content writers, and other such essentials of search engine marketing. There are literally hundreds of such professionals all over the world, many of whom you may have come across while doing some Internet research. You should make use of several of them for getting a thorough and well crafted copywriting project done.
Fourth, in web copywriting, you must pay special attention to your website’s navigation. All of the web copy should flow smoothly from one page to the next without being confusing for your readers. Similarly, your website’s content and links must be easy to follow. Do not try to burden your readers with too much information at once.
Finally, the success of any online course or program relies largely on its efficacy at driving quality traffic to your sales funnel. The best way to achieve this is by developing a comprehensive marketing strategy, which includes search engine optimization, article marketing, social media marketing, viral marketing, and other such strategies. Once you have a sound strategy in place, you should test it out in the hands of an unbiased third party. You may even want to hire an independent SEO firm to do this for you, as they would be able to point out the loopholes in your strategy and help you tweak them for maximum results. It is important that your copywriting and other marketing efforts are focused towards driving quality traffic to your sales funnel, rather than wasting time on untargeted visitors.