Before anything else, let us define website copywriting specifically. It’s the act of crafting pages for a company website which helps achieve their marketing goals and achieve KPIs accordingly. If not a mix of all these things, it consists of the content of a website visitor reads and gets impressed with, as well as the sales copy and offers on such pages. If both are equally matched, then a visitor is a probable customer and you have struck gold! Now, we can move on to marketing writing, where the copywriters take this concept further and make it their own. This involves using marketing copy as marketing material, and website copywriting as content for the same purpose.
For example, some web copywriters might put up marketing content like a sales page for a particular product which goes in front of a URL that redirects the reader to a freebie website, a support group, or another ‘conversation piece.’ Such web pages are known as landing pages. These landing pages encourage visitors to take a call-to-action, which is typically a paid one. In turn, these sales pages convert visitors into paid customers or perhaps even money-changers.
There are many benefits of working with a website copywriter. The primary benefit is obviously monetary. A website copywriter can give you marketing content that will sell you a product. As we already mentioned, it should be well-written, rich in keywords, optimized for search engines and having links back to your website. Your copywriter will also help you to design attractive, user-friendly landing pages to increase conversions and improve your online presence.
Another benefit is that website copywriting and marketing go hand in hand. Both website copywriting and marketing are essential to drive traffic and boost sales. This is because both are focused on marketing your website content through the internet. They do this by employing different marketing tools such as pay-per-click, SEO, and other forms of online advertising. With website copywriting and marketing combined, you have a surefire way of getting more website traffic to your website and ultimately, more sales. That is because when more people visit your website, they are more likely to buy from you.
On the flipside, website copywriting is not all about getting you more site traffic. You have to carefully choose your copy so it targets the correct market, or in other words, the one most likely to buy your products or services. For instance, if you are selling real estate, your web copywriting and marketing material have to focus specifically on home buying, not real estate investing. Likewise, if you are targeting college students, your marketing message should steer them away from Craigslist and classified ads sites and towards sites that cater to their needs, such as college textbooks. Web copywriters must know their target audience and tailor their copy and website copywriting and marketing material to appeal to a specific target audience.
Both website copywriting and marketing are an essential part of the search engine optimization (SEO) process, but SEO alone will never guarantee traffic to your site. In order to increase your conversion rate (CR), the contents of your website need to be optimized. The goal of search engine optimization is to improve your website’s placement in search engine results pages, or SERPs. By using proven copywriting and marketing techniques, you can take your business to the next level of success.