What Does a Content Writer Do?
Ask a dozen marketing writer or website copywriters what they actually do, and you’re bound to come up with 12 different answers. That is quite a lot, but don’t let it get you frustrated. That’s because the job of a marketing writer does indeed change from one day to the next, necessitating a certain willingness and flexibility to what the day brings. Marketing writing is marketing. It’s not copywriting.
However, marketing writers aren’t merely writers. As a matter of fact, marketing content writers are integral parts of the whole web development and marketing campaign as well. They help authors develop the actual text for the website or other offline materials. In addition, they may also be asked to create advertisements or “landing pages”, which serve as the first few lines of text on the site, defining the main topic or focus of the entire site. And in some cases, marketing content writers may be asked to write press releases or company profiles that are meant to boost interest in a brand or product.
Of course, not all marketing content writers are paid exactly by the page. Some work freelance, using their own writing skills and ability to create captivating and compelling copy. Other writers are salaried employees of the marketing department, earning a set salary for creating articles and white papers, often based on the quality of the material and the perceived value of the marketing campaign for the company. Other marketing content writers are ghostwriters and freelance writers hired by the marketing department to produce articles, white papers, reports, or other types of content for marketing material.
As one would expect, there are many marketing writers who have exceptional writing skills and are able to impress their clients through crisp, well-written content. But this does not mean that all marketing writers possess the same quality of writing. Indeed, if you want to land the job, you will need to present your own unique writing style and the ability to produce articles that really capture the attention of the reader and turn them into leads. The key is to be convincing and be able to provide the reader with a reason to buy your products or services.
It is also helpful to do a bit of research on what your prospective writer’s resume should include. This means finding out if the person has experience in the industry or at least has worked with people who do. This can make a significant difference in how well the content marketing strategy will be written. For instance, if the writer has not been involved in copywriting before, he or she may not be as knowledgeable about what type of terms to use, or how to write an effective headline.
The Internet has made it easy for companies to find affordable content writers. Simply doing a search on the writer’s name will turn up what type of freelance writers they have working for them. Whether they are freelancers, contract workers or independent contractors, the best marketing writer for you will be the one that can write content that is not only interesting but also enticing to the readers and potential customers.