What You Need to Know About Website Copywriting
What is Website Copywriting? Website copywriting is basically the act of writing actual web content for website pages, landing pages, product pages and all in between. The following ad for the legendary Volkswagen Beetle just shows one example of this brilliant creative genius of our time, which was created by marketing agencies, mostly in the form of radio, newspaper and eventually, television commercials.
How does a website copywriting service achieve this? Simple, it is composed of writing the copy in a voice that most readers can relate to and then strategically placing keywords to optimize the SEO of your website. In the real world, website copywriting services usually have writers who understand both grammar and human psychology. For example, if your website is about cars, you can ask a copywriter to write that – “Volvo is a great car to own.” This way you are able to increase traffic to your site with highly searched keywords and your website gets ranked higher by search engines like Google and Yahoo.
With website copywriting, you can also write articles to go into magazines and newspapers, brochures to put in shops and restaurants, and catalogues to put up in stores. This means that there are an endless number of possibilities of how your website could be used in the real world, even outside the boundaries of your own website. If you are marketing a local business or service, for example, you could contact local businesses and give them free website copywriting. It’s that simple.
A professional website copywriting service will provide you with website copywriting for all different types of websites, but the most common forms of website copywriting are SEO (search engine optimization), SMO (social media marketing), and LQA (local marketing). They can also write articles, blog posts and press releases. The copywriter that you choose will be responsible for writing content, optimizing your website for search engines and then proofreading it before submitting it to directories, making sure it is unique and grammatically correct.
You need to remember that there is no website copywriting service that can take action overnight. Many websites are constantly being updated, so you will have to make sure your copywriter understands the importance of staying on top of these updates to stay competitive. You also need to make sure they will keep track of any changes to the laws and regulations governing online marketing and advertising in your industry. Every minute, every hour – online, that is what you are spending on your online presence. Don’t waste money that doesn’t add up! You want to take action today to increase the amount of visitors to your website, but you don’t want to spend money that can be obsolete within minutes!
You can choose from many website copywriting companies that specialize in particular niches of marketing such as SEO (Search Engine Optimization) copywriting or SMO (Social Media Marketing). There are many copywriters who are excellent writers, but not great marketers, so you will have to shop around a bit to find one that will compliment your marketing plan. You also may want to do some brainstorming with other website copywriters to see what types of topics they have written before, so you know what to expect when you hire them. Good luck and have fun while creating your new online presence!